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Channel: Strategy – ingenexco
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Preventing Customer Churn

You work SO hard to land a client…and then she leaves you and you then have to work SO hard to land a her replacement. But what if you could prevent clients/customers from leaving you? What if you...

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Creating an Effective Sales Process

The classic sales process is relatively simple: you contact prospects with your offer, chat or meet with them. They buy…or they don’t. But you and I both know that while it may be simple, it’s not...

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Case Studies: Why They Work & How to Write Them

Case studies are some of the best ways to prove that your product or service solves problems or helps people reach their goals. They’re great because they’re factual: your product or service did the...

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The Top Blogging Mistakes You May Be Making

You’ve decided to start blogging. Good for you…usually. Why the “usually”? Because not all business websites should have a blog. It’s true: if you truly don’t have the time, if you really can’t think...

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5 SEO Trends of Note

SEO Trends in 2022 Search engine optimization tactics and strategies change quickly. And constantly. So much so that it’s easy to “forget” about making sure you “keep up” with it. (After all – and the...

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So You Want to Be a Thought Leader

You’ve no doubt heard of the term “thought leader.” But what is it and why would you want to be one? There are many reasons! First, what IS a thought leader? A thought leader is someone who is seen as...

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Meta Descriptions: Why They’re Important and How to Write Them

Do you write a meta description for each of your website’s pages, blog posts and anything connected to your site with a URL? If not, you definitely should do so and here’s why: Meta descriptions are...

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Writing Case Studies: the Why and the How

Case studies can provide powerful proof that your company’s products/services truly do what you say they do! And they’re really popular: your prospects are hungry to read about how well your offerings...

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Writing a Blog Post: Step-by-Step Tips

We talk a lot here at ingenex.co about content marketing via blogs yet we’ve rarely actually explained how to write one. So here you go: writing a blog post, step-by-step. Step 1: Understand your...

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How to Come Up with Blog Post Ideas

We talked a bit in our last blog post about how to write a blog post– yet before you can even outline the post, let alone write it, you have to come up with a topic or an idea. We also discussed this...

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